Stephan Woo Cude | 206.455.5109 |


SEO Manager - Nordstrom

Nov 2016 to Present

         Manage largest online channel with team of 3 SEO professionals

         Regular reporting on key SEO metrics; forecasting

         Perform internal auditing; manage external auditing

         Evangelize SEO and establish best practices for content, technology, and UX

         Establish SEO roadmap including technical specifications and opportunity estimates

         Local listing and review management


SEO Strategist - Nordstrom

Sept 2015 to Nov 2016

         On-page optimization for handbags, accessories, and women’s specialized

         Set up crawlers to extract meta-data, product counts (by brand, dept, etc.), custom elements

         Redirect unpublished pages and error pages

         Competitive analysis; ideas for roadmap and new development

         New release testing; troubleshooting


E-Commerce Manager - Cellars Wine Club

April 2015 - Aug 2015

         Google link penalty reconsideration request and removal

         Increased sales 138% April 2015 - June 2015

         Established weekly email marketing campaign – 25,000 opt-in subscribers

         Mapped all product variations for shopping feeds

         Reduced monthly costs by eliminating redundancies in AWS and affiliate program

         Set up new products, subscriptions, promotions and tracking codes

SEO Project Manager - Nordstrom

November 2012 to April 2015

         Evangelize SEO to promote on-page SEO best practices

         Convinced beauty department to use "perfume" and "cologne" in all marketing

         Managed new footer design including SEO links

         Managed creation of unpublished page report – now shared by online marketing

         Managed filter based SEO project – to target keyword gaps

         Managed creation of canonical override upload to manage duplicate pages


SEO Specialist - Sierra Trading Post

2007 to November 2012

         Created entire department taxonomy for new website version

         Launched new website version with new URL structure without loss of ranking

         Helped create a launch and redirect strategy for new website version

         Created strategy for dynamic SEO meta data for all category, brand, and product pages

         Worked with buying, creative, and developers to create online buying and outdoor guides

E-Commerce Website Manager - Sierra Trading Post

2002 to 2007

         Online sales surpass $300 million annually

         Opt-in email names surpasses 1 million subscribers

         Help with creation of independent online marketing department

         Internet customer service integrated into main customer service department

         Wrote specifications for new website features and enhancements

         Managed up to 15 people

Website Designer / Manager / Marketing - Sierra Trading Post

1998 to 2002

         Designed and Managed Sierra Trading Post's First E-Commerce Website

         E-Commerce Became Leading Sales Channel After 2 Years

         Developed Idea for Product Display Using Photos and "Invisible Man Technique"

         Created and Launched First Email Marketing Campaigns

         Started First Email Customer Service Correspondence

         Worked closely with programming company to integrate backend legacy systems


Import Manager / Assistant Buyer - Sierra Trading Post

1997 to 1998


Customer Service, Returns, Retail, Fulfillment - Sierra Trading Post

1986 to 1997


Shift Manager - KnightRider

1995 to 1997


Assistant Manager – Crown Books

1994 to 1995



Reno High School – 1987

Graduated with Honors

AP - 21 College Credits

Class President 1985, 1986, and 1987


University of Nevada, Reno – 1987 - 1992

Studies in Fine Art (printmaking), Ecology, and English Literature