E-Commerce Manager - Cellars Wine Club
April 2015 - Aug 2015
- Google Link Penalty Reconsideration Request and Removal.
- Increased Sales 138% April 2015 - June 2015.
- Established Weekly Email Marketing Campaign.
- Mapped All Product Variations for Shopping Feeds.
- Reduced Monthly Costs by Eliminating Redundancies in AWS and Affiliates.
- Designed and Built Website for Sister Company: www.SumerianBrewingCo.com.
- Designed and Set Up New Wine Club Website using AbleCommerce Platform.
All troubleshooting and development. Set up products, subscriptions, and promotions. Tracking for Google, Bing, Facebook, and affiliates. MailChimp integration. Customize transaction based emails. Added email sign-up, link to Google Reviews, blog posts, copy, and images.
Online Marketing Manager
SEO Optimization. Google Link Penalty removal. New Google, Bing, Facebook, and Yelp paid campaigns. Revitalize affiliate marketing program while reducing costs. Product feeds to Google Shopping and affiliates. New email marketing program. Social Marketing. Responsible for all creative and copy.
Website Design / Development
Design and develop sister company website (Wordpress). Design new Wine Club site (AbleCommerce).
Cellars Wine Club
Sumerian Brewing Company
New AbleCommerce Wine Club Site - (in Development)